Tag: Vehicle Wraps

Vehicle WrapAdobe Illustrator (AI) is a Creative Cloud software, which is primarily designed for type-setting and logo areas. But, it is now seen as a powerful tool for graphic designers. While you can also use Photoshop or InDesign, Illustrator is more appropriate for vehicle wrap design. Its most distinct characteristic is its vector drawing tool, allowing you to resize the file without losing its quality. This is absolutely essential when it comes to car wrap design.

Here are other reasons why you should consider Adobe Illustrator over other software in designing vehicle graphics:

• It uses vectors. As mentioned, vector files allow you to increase or decrease the finished design without altering the integrity of the graphics. Illustrator uses a mathematical solution in plotting paths and strokes on X and Y axes, allowing you to control the shapes during the design process. Your car wrap design is then saved to a vector format like Adobe AI or EPS, which are fully-editable in the software they were created.
• It is equipped with drawing capabilities. Adobe Illustrator is the supreme device for crafting more organic and free flowing forms beyond basic presets because of its advanced features. The program has a unique ability to draw high-level shapes and save them as vector files, allowing you to resize them without losing quality.
• View your artwork at full size. Some other applications are not suitable car wrap design because they do not provide you with the ability to view your design at full size. If your design contains photographic images primarily, your artwork should be created in Illustrator and other vector-based design software only.
• Designs are delivered in EPS format. When it comes to delivering the final vehicle graphics design, always assume that your clients do not know how to edit or convert the file. Instead of sending your artwork on one single file and let your printer take it from there, send the file in EPS format. EPS is editable in Illustrator and can be resized without affecting quality. This is also the file type most requested by professionals.

Using Adobe Illustrator gives your client the most flexibility going further. Although they can’t edit your file in Photoshop, it will serve them well in perpetuity. You can create designs than be small enough to be an icon or large enough to be a billboard.

For cool car wraps design, Adobe Illustrator is an excellent software application. It can be a bit complicated because of many various features, but it can’t be beaten for vector work. Once you get the hang of it, everything will start to make sense. Then, you will see that AI is the best tool for vehicle wrap design. It is truly created for you to utilize to its fullest capacity.

If you are not sure whether Adobe Illustrator is the software for you, Adobe offers a free 30 day trial. So, dip in your toes and complete a couple tutorials to start working on your designs. You will be thankful that you are using vector images and AI when you start to work on more complicated designs.

Are you looking for ways to outpace your rivals without overspending? Vehicle wraps are the answer. These adorning device with eye-catching graphics can promote your business as your drivers go around town. Unlike more costly marketing media, they work 24/7 every year for up to seven years – depending on the materials used. This makes it easier, even for small businesses, tomanage expenses. With the right creative services provider, you could easily integrate car wraps into your marketing mix.

Here are five of the best practices of advertising with vinyl car wraps for your business:

• Keep it short. The main purpose of the wraps is for people to recognize the company. As soon as perspective customers see your vehicle, they should immediately understand what you offer. For instance, place the name Roach Busters and your contact information on your wraps. Passengers and drivers will instantly know that you help get rid of these pests.
• Make it clear. If your business name does not clearly tell people what you do, you’ll need to include a little detail. For instance, your brand name is yours and your husband’s initials – LV Chin. Include a brief list of products like “NAILS” and “CEMENT” to clarify what your business does. You can make use of images to add clarity, too.
• Be bold. Think of large lettering and bright colors to grab attention. Keep in mind that drivers and passengers only have a few seconds to take in your car wrap design. So, obvious is good. Use designs that fully cover the car, so your logo and company name are visible in every angle.
• Beware of hidden messages. Plenty of big name brands have made embarrassing mistakes when it comes to using vinyl ready designs, and you don’t want to be one of them. Make sure you analyze your company name to see if there are letter combinations you need to watch out for. For instance, you are selling butter. Make sure the last “t” stays with the “e” every time, even when the downs are down or doors are open.
• Think about your car. Keep in mind that the shape of your car is also an important factor on your design. A good designer will work to make the wrap look more natural with your vehicle. For instance, sporty cars look awesome with sleek fonts and dynamic designs. Pickup trucks can look fantastic in hot pink, too. You just need to choose a design that flows with the contours of your vehicle.

Car wraps have non-marketing benefits, too. They provide a predictable fixed-advertising cost as well as preserve your vehicle’s resale value. They protect the original paint from weather damage, chips and scratches and keep it brand new. The other two great things about them are safe removal and easy maintenance.

Unlike the yellow pages and other advertising papers, vinyl wraps have broad reach and low cost-per-impression. They can add horsepower to your marketing mix and shift your sales growth into higher gear without overspending.