Tag: Vehicle Graphics

As a small business owner, it is important that you watch your bottom line. You don’t want to spend hundreds to thousands of dollars just to jump on the latest marketing bandwagon. What you need to do is to stretch your budget in advertising to its maximum value. And, that is exactly what vehicle graphics or car wraps can do for you!

Car graphics are custom-designed coverings that wrap your vehicle partially or totally. They are typically printed on heavy vinyl and professionally installed over your car’s original paint. They serve as moving billboards to get people to notice your company and know your offerings. With the number of marketing strategies available, are they a good investment for your small business?

Think about this: According to the Outdoor Advertising Association of America (OAAA), over 95% of Americans are reached by advertising that targets vehicle passengers and drivers. That is a massive percentage!

Vehicle graphics are not only for companies with large vehicle fleets. They can work for any size of business. They also give small businesses credibility by allowing them to display their logo and brand, where potential customers can see them. They put small businesses in the same level leagues as the larger franchises and companies.

Here are other reasons why car wraps are a great investment for small businesses:

1. When it comes to getting a brand in front of customers, nothing will beat vehicle wraps. A wrapped vehicle receives between 30,000 and 70,000 impressions per day. With a life span of up to 10 years, you can expect them to be seen at least 50 million times. That is half the number of people who watch Super Bowl advertisements – for a fraction of the cost of a 30-sec commercial.
2. An average full wrap costs about $3000 and buys you a 24/7 promotion for at least 5 years. Compared to a billboard, which costs roughly the same, more people will be able to see it.
3. First Impressions. People are exposed to immeasurable marketing messages every day, making it more difficult to get their attention. The artwork of your wraps creates a positive image of your company without the need for interaction or hard sale pitches. Turning your vehicle to a mobile billboard is no doubt a sound strategy.

Compared to other forms of advertising car wraps reaches more consumers at a lower cost. While newspaper ads cost around $20 per thousand impressions, car graphics are only about 4 cents. That is still lower than the $4 per thousand impressions of outdoor signs. So, how effective are these wraps? Here are three ways to find out:

• Create a landing page for your website and place the URL on the wrap.
• Provide a separate phone number for your advertised wraps.
• Advertise a special deal only on the wrapped car.

When choosing a URL, make sure it’s simple so drivers and passengers will easily remember it. Then, keep track of the calls from your advertised wraps. This way, you can track their effectiveness.

Van signwriting is a long-established art. Forget about writing your advertisement onto the side of your vehicle with a paintbrush. The use of vinyl wrap to neatly and effectively display your logo, business name and contact details has taken a leap in recent years. A van signwriting template gives you freedom to choose the form most appropriate for your business. Besides making your business stand out from competition, it also helps you stake out your territory.

What else can a van signwriting template do for your business?

• Cost-effective and high-exposure marketing. When planning a marketing campaign, you can make use of many different media channels, such as newspapers and billboards. However, the costs involved in each medium are very high for small businesses. On the other hand, vehicle signwriting is economically sensible. You ca expect up to 3,000 people to see your ad every day. The high quality vinyl can last up to five years, too.
• Frequent fresh look. Cheaper vinyl is also available and lasts about one year. This is not a negative feature through, as it is the perfect solution for time-limited or seasonal marketing campaign. If you only have two or three vehicles, you may want to refresh their appearances frequently to guarantee attention. With cheaper vinyl, you can make use of van signwriting templates to reap the benefits of cross-channel marketing.
• Localized brand development. The first people to see your advertisement are those who are in your local area. Overtime, they will start to recognize your vehicle and be familiar with your brand. This instills a sense of trust and reliability, which can turn your prospects to customers. Acceptance in your local community is a vital asset for your small business.
• Non-aggressive advertising. Misplaced aggressive sales techniques can hurt your business. Instead of gaining customers, you could end up driving them away. But with van signwriting, you can sell your product, service and brand without making customers feel forced. It leaves a positive impression without the need to impose aggressive marketing styles. Drivers and passengers can see your ad and make a purchase as they please.
• Protect and preserve. The most modern and effective form of van signwriting involves the use of self-adhesive vinyl, which protects the paintwork from stone chips and abrasion. Using an over-laminate can also further enhance the protective effect, which can be removed before resale. By preserving the original paintwork, your vehicle can look as good as new – which is a very good investment.

Van signwriting templates offer an affordable and accessible mode of marketing. A well-designed and striking sign will certainly catch your target audience’s attention. If you are looking for an effective way to advertise your business, why not turn your vehicle into a moving billboard? Vehicle wraps are very popular among small and large businesses. Take this opportunity to get your brand in front of your audience at the lowest cost possible.

Vehicle signage works 24 hours a day, 7 days a week. Whether your car is driving around or being parked in a prominent place, it can get potentially hundreds or thousands of impressions per day.